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Genki is the story of a Japanese enthusiast, a little too nostalgic for a licence called 'Saint Seiya', who, in a bit of a hurry, set up a small business called FB Distribution in a bicycle garage at the end of 2007.

Knowing that it would be impossible to compete with the major European distributors, all of whom work on a just-in-time basis, the company gradually expanded its operations, based on a stock and on-demand delivery service.

With a stock that has historically grown a lot as new brands and product categories have arrived, the company has moved 5 times, then finally decided to change its name, with the idea of creating its own brand.

Today, more than ever before, the company's 'customer-focused' ideas mean that it can offer services that are increasingly adapted to the needs of each customer, whether they are 'small specialist shops', 'stockless online shops', 'centralised network of department stores' or 'supermarkets'.